Local Search Engine Ranking » SEO

Could This Be the End of SEO As We Know It?

frederickwebpro — Sat, 20 Jun 2009 21:12:08 +0000

Reading time: 4 – 6 minutes

There was a thread on the Warrior Forum about Google’s changes in how they score a site. I thought the thread was illuminating:

Too many people want something for nothing, they all want the easy way out, no one wants to get their hands dirty.

Google uses an algorithm, Yahoo started out as a human edited directory, Yahoo wasn’t really a search engine, it just looked like one. People all have their own best interests at heart. There is no way a human (unless you are Jesus himself) are going to be completely totally objective.

Not even the supreme court, all of your decsions are going to have your personal tastes influence what you choose. Yahoo’s humans tended to be anti business, and guess who pays the bills?

Advertising

So much for that business model, Yahoo is likely to be sold to Microsoft because it cant pay it’s bills. Back to the algorithym story:

An algorithym counts, it’s a robot, a search engine robot called Googlebot. Googlebot will go out and see what your site is really about. Once upon a time you could tell search engines what your site was about (many were lying), Google is not going to take your word for it, they’re going to go see for themselves.

Many in the search engine optimization business mistakenly think their job is to outwit Google and get listed for free. (you can pay to get into Google but you’d better know what you’re doing or you’ll pay more for the keywords than you earn).

Just keep Google’s customer happy and Google will like YOU. Google can make you rich, but only if you understand this: Goolge depends on it’s customer and that customer is NOT the advertiser! Google’s entire business depends on delivering relevant search results. Google pays out 80% of what it collects to those of us running Adsense for crying out loud. Here is your mantra:

Google’s users come first.
Google comes second.
You come third.

If you pull that off, Google can make you rich.

No one is going to do that.

except me

therefore I’ve got the entire arena to myself (and I like it like that)

Here’s the thread in the Warrior Forum that got me prompted me to write this post:

Could This Be the End of SEO As We Know It?

Thankfully I have not yet been a victim of this but I’ve noticed a several people complaining that their site has been dropped and even deindexed from Google recently.

Apparently there have been rumors floating around that Google wanted to start tracking user behavior and with Google Chrome that’s now possible.

Could this be the end of content that’s just “fodder” for the SEs?
Could this be the end of sales letter homepages ranking well for anything?
Do you think this is really happening?
How will you adjust if it does?

And here is the best advice any one trying to get ranked high in the search engines could follow:

Exactly! Don’t run after every trend or try to game the system with the latest automated script.

Build a well organized (tightly themed) site with original content.
Make your urls and sub folders spider friendly.

Create a Google sitemap submit to Google.

Create a user sitemap and link to it from every page. When a page is indexed the sitemap will let the spider explore the rest of your site.

Publish articles to the article directories with links back to your site.

Create a blog and submit it to all the blog search engines.

Google did shake things up recently but all most site took a drastic rise in ranking. Most are in the top 5 and several top 1.

If you keep your content original and tightly themed, you will eventually rank well for the theme.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Local Search Engine Ranking - Boost Organic Search Ranking With Local SEO Tactics provided by Frederick Web Promotions

Search Engine Optimization for MD small business

frederickwebpro — Fri, 27 Mar 2009 20:38:00 +0000

Reading time: 2 – 3 minutes

Contact Frederick Web Promotions

If you’ve just stumbled onto this RSS feed and remember to subscribe to Maryland Internet Advertising on Blogger via Email to ensure you can enjoy the latest post(s).

SEO or Search Engine Optimization= I get you to occupy the high ground (useful in any battlefield situation) what YOU do with the high ground is up to you. (if your sales copy sucks or your offer sucks I cant do anything about that, all I did was get you to out rank your competitor) You paid me for that and I gave it to you. the rest is up to you

SEM or Search Engine Marketing= I get you to occupy the high ground and once that’s done we continue to test (split test) conversion rates. tweak copy, tweak keywords, find out what people are actually BUYING and give them that.
Obviously that costs quite a bit more.

SEO costs are relative to the value of the high ground and not relative to work required
SEM costs are man hours+ knowing where to ‘knock’. Man hours are just as expensive as a lawyer firm hiring a team to work on a case

In case you were wondering how much this is going to set you back see our Rate Schedule for Maryland Search Engine Optimization

Technorati Tags: Maryland Search Engine Optimization

Technorati Tags: Local Search Engine Optimization

Technorati Tags: Search Engine Optimization

Call David Bruce at 301 363-8206

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Local Search Engine Ranking - Boost Organic Search Ranking With Local SEO Tactics provided by Frederick Web Promotions

Frederick Maryland Search Engine Optimization

frederickwebpro — Sat, 27 Sep 2008 20:26:00 +0000

Reading time: 2 – 2 minutes

What good is a search engine optimization firm if they can’t even get themselves the top ranking is Google for the keyword phrase:

Frederick Maryland Search Engine Optimization

http://www.google.com/search?hl=en&q=Frederick+maryland+search+engine+optimization&aq=f&oq=

Google Advanced Search

Web Results 1 – 10 of about 212,000 for Frederick maryland search engine optimization. (0.28 seconds)

Low Cost Effective Search Engine Placement, Search engine …Frederick Maryland Search Engine Marketing- Effective Google search engine optimization. Advertising for Local Frederick Business. …
www.frederickwebpromotions.com - 23k – Cached – Similar pages – Note this

Search Engine Placement for any size business: Search Engine …Search Engine Optimization in Frederick Maryland. Frederick Web Promotions can get YOUR local Frederick Business listed in the top ten Google results pages. …
frederickwebpromotions.blogspot.com/2008/08/search-engine-optimization-in-frederick.html – 112k – Cached – Similar pages -

==================

Ok, lets try MSN.com search:

http://search.msn.com/results.aspx?q=Frederick+Maryland+search+engine+optimization&FORM=MSNH

Mid Maryland search engine optimization- Local Google Advertising …
Mid Maryland search engine optimization- Local Google Advertising Experts- Frederick Web Promotions

http://www.frederickwebpromotions.com · Cached page
Low Cost Effective Search Engine Placement, Search engine optimization …

Frederick Maryland Search Engine Marketing- Effective Google search engine optimization. Advertising for Local Frederick Business.
Frederick Maryland Search Engine Optimization

================

With Search Engines, there are:

RESULTS

excuses

davidbrucejr@frederickwebpromotions.com
Call David Bruce Jr at 240 315-1515

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Local Search Engine Ranking - Boost Organic Search Ranking With Local SEO Tactics provided by Frederick Web Promotions