Local Search Engine Ranking » search engine optimization

Get other sites to link to you… the bottom line

frederickwebpro — Tue, 30 Jun 2009 03:15:28 +0000

Reading time: 3 – 4 minutes

The number of OTHER websites that have YOUR link on it is the number one factor in deciding which site gets to be #1 or #2 and which site gets relagated to page 2 or 8 or 31 in Google’s index.

The term “Search Engine Optimization” is dated, it is the defacto industry term to describe the art and science of getting your clients website to outrank it’s competitors website but the “optimization” part is no where near as important as it once was.

Actually very little of what SEO (search engine optimization) technicians (artists is really a better term) is to “Optimize” a site for search engines. To make a site “Google Friendly” makes sense, especially when the overwhelming majority of ‘web designers’ are crafting webpages with little or no regard or knowledge of what Google looks for in terms of deciding ranking.

What follows below is directly from Google’s Support Group website, in Google’s own words the answer to what you can and should do to

Make Google Like Your Site

Make sure that other sites link to yours
Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google combines PageRank (our view of a page’s importance) with sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google counts the number of votes a page receives as part of its PageRank assessment, interpreting a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are covered in our webmaster guidelines.

Only natural links are useful for the indexing and ranking of your site.

Make your site easily accessible
Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Use a text browser, such as Lynx, to examine your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

Google-friendly sites

Check out our Search Engine Optimization Starter Guide!

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=40349

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Could This Be the End of SEO As We Know It?

frederickwebpro — Sat, 20 Jun 2009 21:12:08 +0000

Reading time: 4 – 6 minutes

There was a thread on the Warrior Forum about Google’s changes in how they score a site. I thought the thread was illuminating:

Too many people want something for nothing, they all want the easy way out, no one wants to get their hands dirty.

Google uses an algorithm, Yahoo started out as a human edited directory, Yahoo wasn’t really a search engine, it just looked like one. People all have their own best interests at heart. There is no way a human (unless you are Jesus himself) are going to be completely totally objective.

Not even the supreme court, all of your decsions are going to have your personal tastes influence what you choose. Yahoo’s humans tended to be anti business, and guess who pays the bills?

Advertising

So much for that business model, Yahoo is likely to be sold to Microsoft because it cant pay it’s bills. Back to the algorithym story:

An algorithym counts, it’s a robot, a search engine robot called Googlebot. Googlebot will go out and see what your site is really about. Once upon a time you could tell search engines what your site was about (many were lying), Google is not going to take your word for it, they’re going to go see for themselves.

Many in the search engine optimization business mistakenly think their job is to outwit Google and get listed for free. (you can pay to get into Google but you’d better know what you’re doing or you’ll pay more for the keywords than you earn).

Just keep Google’s customer happy and Google will like YOU. Google can make you rich, but only if you understand this: Goolge depends on it’s customer and that customer is NOT the advertiser! Google’s entire business depends on delivering relevant search results. Google pays out 80% of what it collects to those of us running Adsense for crying out loud. Here is your mantra:

Google’s users come first.
Google comes second.
You come third.

If you pull that off, Google can make you rich.

No one is going to do that.

except me

therefore I’ve got the entire arena to myself (and I like it like that)

Here’s the thread in the Warrior Forum that got me prompted me to write this post:

Could This Be the End of SEO As We Know It?

Thankfully I have not yet been a victim of this but I’ve noticed a several people complaining that their site has been dropped and even deindexed from Google recently.

Apparently there have been rumors floating around that Google wanted to start tracking user behavior and with Google Chrome that’s now possible.

Could this be the end of content that’s just “fodder” for the SEs?
Could this be the end of sales letter homepages ranking well for anything?
Do you think this is really happening?
How will you adjust if it does?

And here is the best advice any one trying to get ranked high in the search engines could follow:

Exactly! Don’t run after every trend or try to game the system with the latest automated script.

Build a well organized (tightly themed) site with original content.
Make your urls and sub folders spider friendly.

Create a Google sitemap submit to Google.

Create a user sitemap and link to it from every page. When a page is indexed the sitemap will let the spider explore the rest of your site.

Publish articles to the article directories with links back to your site.

Create a blog and submit it to all the blog search engines.

Google did shake things up recently but all most site took a drastic rise in ranking. Most are in the top 5 and several top 1.

If you keep your content original and tightly themed, you will eventually rank well for the theme.

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Frederick Maryland Search Engine Optimization

frederickwebpro — Sat, 27 Sep 2008 20:26:00 +0000

Reading time: 2 – 2 minutes

What good is a search engine optimization firm if they can’t even get themselves the top ranking is Google for the keyword phrase:

Frederick Maryland Search Engine Optimization

http://www.google.com/search?hl=en&q=Frederick+maryland+search+engine+optimization&aq=f&oq=

Google Advanced Search

Web Results 1 – 10 of about 212,000 for Frederick maryland search engine optimization. (0.28 seconds)

Low Cost Effective Search Engine Placement, Search engine …Frederick Maryland Search Engine Marketing- Effective Google search engine optimization. Advertising for Local Frederick Business. …
www.frederickwebpromotions.com - 23k – Cached – Similar pages – Note this

Search Engine Placement for any size business: Search Engine …Search Engine Optimization in Frederick Maryland. Frederick Web Promotions can get YOUR local Frederick Business listed in the top ten Google results pages. …
frederickwebpromotions.blogspot.com/2008/08/search-engine-optimization-in-frederick.html – 112k – Cached – Similar pages -

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Ok, lets try MSN.com search:

http://search.msn.com/results.aspx?q=Frederick+Maryland+search+engine+optimization&FORM=MSNH

Mid Maryland search engine optimization- Local Google Advertising …
Mid Maryland search engine optimization- Local Google Advertising Experts- Frederick Web Promotions

http://www.frederickwebpromotions.com · Cached page
Low Cost Effective Search Engine Placement, Search engine optimization …

Frederick Maryland Search Engine Marketing- Effective Google search engine optimization. Advertising for Local Frederick Business.
Frederick Maryland Search Engine Optimization

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With Search Engines, there are:

RESULTS

excuses

davidbrucejr@frederickwebpromotions.com
Call David Bruce Jr at 240 315-1515

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