Search Engine Optimization for MD small business

January 4, 2010

Reading time: 2 – 3 minutes Contact Frederick Web Promotions Put a conventional website up against a well constructed blog and the blog will crush the website in Google rankings every time. A website doesn’t stand a chance. Websites “are” in Google, blogs PERFORM in Google. If you’ve just stumbled onto this RSS feed and [...]

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SEO code of ethics

September 18, 2009

Reading time: 4 – 6 minutes I adhere to this code when I am contracted by a client to improve their website’s search engine postitioning. I wish I could say I wrote this but I did not, Bruce Clay the father of modern SEO wrote it… even if I had written something like this I [...]

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Get Google to See You as THE Authority Site

August 10, 2009

Reading time: 10 – 17 minutes The Shocking Power of Authority Let’s say you see a newspaper ad saying the psychology department at Yale is running a little “experiment on memory.” Paid volunteers are needed for the hour-long study, so you figure why not? Upon arrival at the lab, you meet two men — a [...]

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Make Every Link Count For Your Rankings

July 18, 2009

Reading time: 7 – 12 minutes What is Link Building and Why you need it You can and should alter an existing webpage to be “optimized” for Google Ranking (in other words make it more “Google Friendly”) but in the end the most powerful method of improving a company websites ranking is to build links. [...]

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Get other sites to link to you… the bottom line

June 29, 2009

Reading time: 3 – 4 minutes The number of OTHER websites that have YOUR link on it is the number one factor in deciding which site gets to be #1 or #2 and which site gets relagated to page 2 or 8 or 31 in Google’s index. The term “Search Engine Optimization” is dated, it [...]

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Could This Be the End of SEO As We Know It?

June 20, 2009

Reading time: 4 – 6 minutes There was a thread on the Warrior Forum about Google’s changes in how they score a site. I thought the thread was illuminating: Too many people want something for nothing, they all want the easy way out, no one wants to get their hands dirty. Google uses an algorithm, [...]

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Google Friendly Business Descriptions

May 27, 2009

Reading time: 4 – 6 minutes This post isn’t specifically about Maryland Search Engine Optimization If there is any constant in my dealings with Maryland Small Business owners when they hire me to get their company website to rank higher in Google it’s that they don’t get the concept of sales copy: They *think* they [...]

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Inbound links are currency

May 22, 2009

Reading time: 3 – 5 minutes Why Backlinks Are Important For Your Website’s Search Engine Ranking Like any investment, your website must start turning a profit as early as possible, and pulling the search engines is a critical component. There are several tools your site can use to get these rankings: 1.Search-engine optimized text 2.Fresh [...]

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You’ve got to rank first before you sell anything

May 17, 2009

Reading time: 6 – 10 minutes Content is king. What exactly does that mean? Googlebot  favors content, and that means articles, articles that inform, articles that show your company website visitors that you are THE authority on subject X. Googlebot – Wikipedia, the free encyclopedia Googlebot is the search bot software used by Google, which [...]

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Local Google Advertising without PPC

April 14, 2009

Reading time: 4 – 7 minutes Organic Search Results Advertising Campaigns Minimum Fee for Worldwide Search Ranking Improvements in organic serps:Multiple listings in top ten Google results guaranteed. Get listed in Google for the keywords REAL people type in. Any company will show up #1 if you type in the company name… why is that? [...]

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