Reading time: 4 – 6 minutes

This post isn’t specifically about Maryland Search Engine Optimization

If there is any constant in my dealings with Maryland Small Business owners when they hire me to get their company website to rank higher in Google it’s that they don’t get the concept of sales copy:

They *think* they know what they want the website to say… they *think* they should make thier website look like the print ads they run.

The web is a different animal, you do NOT write your copy for humans! Not until AFTER you get the site to Rank In Google: What good does a pretty website do your company if it’s buried on the twefth page of Google results?

How often do YOU click next, next, next to find what YOUR searching for?

If you’re not on the first page of search engine results, the prospective client/ customer is going to think this: “if Google didn’t think enough of your company to list you in the top ten, why should they think enough of you?”

Business Descriptions

When writing a winning business description, there are a few main points to keep in mind:

• Your company’s name should appear 3 – 4 times within the description. This helps optimise your listing for search engines and increases the chances that potential customers will find your business.
• It should also refer specifically to your business’ key product or service offerings.
• The description must also be informative enough that people are attracted deeper into your company’s listing, mentioning things like how long your business has been in operation.
• The length of your business’ description should be between 50 and 200 words.

Example: Joe’s Plumbing Tools

Joe’s Plumbing Tools has been a recognized name in the Chicago plumbing industry for over 20 years. Joe’s Plumbing Tools carry a range of plumbing tools to suit every plumbing task great or small. The Joe’s Plumbing Tools range includes industry renowned plumbing tools from leading manufacturers including Pump ‘n’ Save and Drillz. Joe’s Plumbing Tools supply a range of pumps, fittings, hydraulic wrenches and pipes to suit every budget.

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Technorati Tags: Maryland Internet Advertising

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Reading time: 2 – 2 minutes

Every Maryland Internet Advertising Website is 200 characters away from oblivion

If you can’t sum up in 200 characters a description of a company’s product or service, AND make the description sexy… no one is ever going to know about it.

How good the fancy flash graphics are is irrelevant, completely, totally unimportant… even spelling and grammar are of no consequence WHAT EVER if you don’t get that 200 character lead in right.

“Chicken Soup for the Soul”

Remember that title?
Notice I didn’t say, “Remember that book”

There were maybe 200 other books on that topic in the year the book was published. Does any one know the names of those books or the authors that wrote them?

I didn’t think so.

How many characters is “Chicken Soup for the Soul”

The author got the important part right and illustrates precisely what I’m talking about. What if 12 of the competing books were better?

There is just no way any of us will know… because the author of “Chicken Soup…” got the important stuff right.

No one gives a damn about the better book… you have to be aware of it in order to know about it, in order for the ‘better book’ to even get a chance to get considered.

You screw up the 200 characters (including spaces and punctuation) and your website, good/ bad/ or indifferent is relegated to obscurity.

Maryland Internet Advertising seems to be dominated by Annapolis and Baltimore seo firms? Why is that… one would think the the Nations Capitol would command the top spots in Google for those keyword phrases.

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