The number of OTHER websites that have YOUR link on it is the number one factor in deciding which site gets to be #1 or #2 and which site gets relagated to page 2 or 8 or 31 in Google’s index.

The term “Search Engine Optimization” is dated, it is the defacto industry term to describe the art and science of getting your clients website to outrank it’s competitors website but the “optimization” part is no where near as important as it once was.

Actually very little of what SEO (search engine optimization) technicians (artists is really a better term) is to “Optimize” a site for search engines. To make a site “Google Friendly” makes sense, especially when the overwhelming majority of ‘web designers’ are crafting webpages with little or no regard or knowledge of what Google looks for in terms of deciding ranking.

 What follows below is directly from Google’s Support Group website, in Google’s own words the answer to what you can and should do to

Make Google Like Your Site

Make sure that other sites link to yours
Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google combines PageRank (our view of a page’s importance) with sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google counts the number of votes a page receives as part of its PageRank assessment, interpreting a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are covered in our webmaster guidelines.

Only natural links are useful for the indexing and ranking of your site.

Make your site easily accessible
Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Use a text browser, such as Lynx, to examine your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=40349

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This post isn’t specifically about Maryland Search Engine Optimization

If there is any constant in my dealings with Maryland Small Business owners when they hire me to get their company website to rank higher in Google it’s that they don’t get the concept of sales copy:

They *think* they know what they want the website to say… they *think* they should make thier website look like the print ads they run.

The web is a different animal, you do NOT write your copy for humans! Not until AFTER you get the site to Rank In Google: What good does a pretty website do your company if it’s buried on the twefth page of Google results?

How often do YOU click next, next, next to find what YOUR searching for?

If you’re not on the first page of search engine results, the prospective client/ customer is going to think this: “if Google didn’t think enough of your company to list you in the top ten, why should they think enough of you?”

Business Descriptions

When writing a winning business description, there are a few main points to keep in mind:

• Your company’s name should appear 3 – 4 times within the description. This helps optimise your listing for search engines and increases the chances that potential customers will find your business.
• It should also refer specifically to your business’ key product or service offerings.
• The description must also be informative enough that people are attracted deeper into your company’s listing, mentioning things like how long your business has been in operation.
• The length of your business’ description should be between 50 and 200 words.

Example: Joe’s Plumbing Tools

Joe’s Plumbing Tools has been a recognized name in the Chicago plumbing industry for over 20 years. Joe’s Plumbing Tools carry a range of plumbing tools to suit every plumbing task great or small. The Joe’s Plumbing Tools range includes industry renowned plumbing tools from leading manufacturers including Pump ‘n’ Save and Drillz. Joe’s Plumbing Tools supply a range of pumps, fittings, hydraulic wrenches and pipes to suit every budget.

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Frederick Web Promotions services many local Maryland Companies providing Top Ten Google Results for the keywords and keyword phrases that YOUR customers type in to find YOUR companies products/services.

Frederick Web Promotions has a proven track record…

Verifiable results.

Go to Google.com

type in:

Frederick Airport Transportation

What you get is this:

http://www.google.com/search?hl=en&q=Frederick+airport+transportation

What you see here is that the blogs I made for a local Cab company are outperforming the Cab company main website.

Business Blogs are hot… Google loves em, and I want your taxi company to have one.

Call David Bruce Jr at 240 315-1515
email me at davidbrucejr@frederickwebpromotions.com

http://www.frederickwebpromotions.com

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