Local Search Engine Ranking » Article Content

Google Friendly Business Descriptions

frederickwebpro — Wed, 27 May 2009 07:05:31 +0000

This post isn’t specifically about Maryland Search Engine Optimization

If there is any constant in my dealings with Maryland Small Business owners when they hire me to get their company website to rank higher in Google it’s that they don’t get the concept of sales copy:

They *think* they know what they want the website to say… they *think* they should make thier website look like the print ads they run.

The web is a different animal, you do NOT write your copy for humans! Not until AFTER you get the site to Rank In Google: What good does a pretty website do your company if it’s buried on the twefth page of Google results?

How often do YOU click next, next, next to find what YOUR searching for?

If you’re not on the first page of search engine results, the prospective client/ customer is going to think this: “if Google didn’t think enough of your company to list you in the top ten, why should they think enough of you?”

Business Descriptions

When writing a winning business description, there are a few main points to keep in mind:

Your company’s name should appear 3 – 4 times within the description. This helps optimise your listing for search engines and increases the chances that potential customers will find your business.
It should also refer specifically to your business’ key product or service offerings.
The description must also be informative enough that people are attracted deeper into your company’s listing, mentioning things like how long your business has been in operation.
The length of your business’ description should be between 50 and 200 words.

Example: Joe’s Plumbing Tools

Joe’s Plumbing Tools has been a recognized name in the Chicago plumbing industry for over 20 years. Joe’s Plumbing Tools carry a range of plumbing tools to suit every plumbing task great or small. The Joe’s Plumbing Tools range includes industry renowned plumbing tools from leading manufacturers including Pump ‘n’ Save and Drillz. Joe’s Plumbing Tools supply a range of pumps, fittings, hydraulic wrenches and pipes to suit every budget.

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Inbound links are currency

frederickwebpro — Fri, 22 May 2009 13:18:45 +0000

Why Backlinks Are Important For Your Website’s Search Engine Ranking

Like any investment, your website must start turning a profit as early as possible, and pulling the search engines is a critical component. There are several tools your site can use to get these rankings:

1.Search-engine optimized text
2.Fresh content frequently
3.Links to your site from high-profile websites
4.Traffic to and from your site

The first two are all about how you put your web site together and subsequently work with it. The last one – quality inbound links– has nothing at all to do with your site, and if you work it properly, can give you both great rankings and pull in a surprising amount of traffic from sites other than search engines.

Once you start building up your traffic, your search engine ratings will stabilize, and your site will slowly grow. It’s a lot like starting a car – it takes a lot of energy to get it going, but once it’s running it only takes maintenance energy.

Article Submissions Services: Getting Those Inbound Links

Most people don’t know where to start with inbound links. Do you just email webmasters and ask? Buy advertising? Or do you offer your own site up as a link farm, encouraging your hard-won customers to visit someone else?

None of these are the best bet (though emailing webmasters, over time, is a good additional strategy). The best way you can get great inbound links is by using an article submission service.

These services use article directories, large online repositories of articles donated by webmasters like you, to build backlinks to your site. Each article you donate contains a resource box that points back to your website, in whatever format you desire. And you can donate the same article to hundreds of article directories.

You can do this yourself. But article submissions services know how to find the best directories, and have specialists who can enter your information in the often-tedious and time-consuming directories forms. It may be a better expenditure of your time to focus on that great content and building your business in other ways, while leaving the submissions to experts who can do it cheaply, efficiently, and properly.

Article submissions services understand the search engines and how they examine links, and can use this knowledge to benefit you. And because you can expect the search engines to change their methodology about every four to six months, with major changes every year and a half to a year, these services will always have the most up-to-date information on the best way to use links to enhance your placement.

While you may be able to build your website ranking yourself, it’s often better to seek help from people who have done it for years, at least the first few times you submit a site. Article submission services are your perfect ally when you’re chasing search engine rankings.

There are only so many directories you can submit to, of course. Once you have maxed out your directory submission, you can start looking for webmasters to trade links with. There are a few things you should seek out in this case. Your link partners should be suitable for you, and you should be right for them as well. You should trade up as much as you can; look for pages with good rankings themselves. Don’t trade with a competitor; if you sell similar merchandise or if you’re both close together using the same keyword phrase, you should trade with someone else.

But link trading only works once your site has been built up in the search engines. Few webmasters are willing to trade links with a low-ranking site (would you?). For the quickest rankings boost, and for a great foundation that you can really start to work from, use mass articles submissions. It will set you apart and above your competition.

Source: http://www.a1articles.com/article_894795_62.html

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You’ve got to rank first before you sell anything

frederickwebpro — Sun, 17 May 2009 21:55:53 +0000

Content is king.

What exactly does that mean?
Googlebot favors content, and that means articles, articles that inform, articles that show your company website visitors that you are THE authority on subject X.

Googlebot – Wikipedia, the free encyclopedia

Googlebot is the search bot software used by Google, which collects documents from the web to build a searchable index for the Google search engine. …

I know you want to sell your widget or your service or whatever…
You’re not going to sell a damn thing unless and UNTIL you rank in the top ten.

What good does a fancy well designed website do you if it’s buried on page 5 in Google?

Nobody clicks “next” if they want to buy from who ever Google ‘thinks’ is THE AUTHORITY on subject X

How do you get Google to think YOUR company website is the authority in your field?

Content
and Content= Articles.

The article below explains what makes a good article:

Ten Ways to Become a Better Writer

Now if you can’t write your own content… Frederick Web Promotions can do it for you. Call 301 363-8206

No matter how skilled and competent we are at writing, there is always room for improvement. Below I have included ten ways to become a better writer. While many of you may already adhere to most of these, you might find some of them helpful.

1) Practice, practice, practice. As with any other discipline, the more one practices writing, the better of a writer he or she will become. I can see a marked difference between the quality of the articles I write now and that of the pieces I wrote four years ago. While practice rarely makes perfect (contrary to the old proverb), it almost always leads to steady improvement.

2) Avoid unnecessary repetition. Too much of it makes a writer seem amateurish and pedestrian. To keep away from repeating key words any more than is absolutely required, use an online thesaurus to find synonyms for them. For example, don’t keep repeating the word ‘necessary.’ That word has plenty of synonyms like ‘required’, ‘needed’, ‘requisite’, ‘essential’, ‘compulsory’, ‘obligatory’, ‘crucial’, etc. Make good use of them.

In addition, don’t repeat people’s first names throughout an article. Except when required for disambiguation (i.e., when your article includes two or more persons with the same surname), include a person’s first name only on your article’s your first mention of him or her. All subsequent references to that person should be limited to his or her title and surname (ex., Mr. Smith), or just the surname (ex., Smith).

3) Read newspapers on a daily basis, especially the editorial sections. Read the letters to the editor, but give special attention to pieces authored by prestigious, accomplished writers like George Will and William F. Buckley, Jr., and study their writing styles. Although Buckley is no longer with us, much of his work is still available for perusal on the Internet. And don’t just read the work of the people you like – also read the opinions of those with whom you disagree. You need perspective from all sides of any issue.

4) Listen to intelligent people when they speak. Tune in to what they have to say. Through osmosis, you might begin to speak and write like they do. What goes into your ears comes out of your mouth, and is hopefully reflected in your writing.

5) Use numerals in sentences only for values of 11 or greater. Spell out zero through ten. And never use a numeral of any kind at the beginning of a sentence. Exception: It is okay to use a numeral for any numeric value, if it is not part of a sentence. An example would be numbered items that are followed by a period or right parenthesis.

6) Don’t write about the same stuff all the time. Write about a broad cross-section of subjects. That shouldn’t be too difficult, as most people are interested in more than one thing.

7) Expand your vocabulary. Learn new words, become familiar with their usage, and then start using them. Use an online dictionary to aid in this process.

Use short paragraphs of no more than four sentences. As many have pointed out before, people just won’t read articles that include long paragraphs. Many readers find them intimidating and most of the remainder don’t have time to read them anyway.

9) Don’t ramble. William Shakespeare once said that “Brevity is the soul of wit.” Brevity is indeed a good thing in all forms of writing. Don’t use ten words to say something that could just as easily be said with five. The use of superfluous words will not make you seem any more intelligent.

10) Use commas and shorter sentences for clarity. Long sentences without commas are very difficult to follow and are easily misunderstood. Here’s an example:

“On my way to the doctor’s office I witnessed a traffic accident in which two people were injured I stopped my car got out and offered assistance you would have done the same thing right.”

Now here are the same words, but broken down into three sentences, and with some commas inserted:

“On my way to the doctor’s office, I witnessed a traffic accident in which two people were injured. I stopped my car, got out, and offered assistance. You would have done the same thing, right?”

Now, isn’t the latter a lot easier to follow?

Terry Mitchell is a software engineer, freelance writer, amateur political analyst, and blogger from Virginia, USA. He posts a least one article a day to his blog -http://commenterry.blogs.com - on subjects such as current events, politics, technology, society and culture, religion, health and well-being, self improvement, personal finance, trivia, and sports.

You can now have any article and blog post he writes – in advance, if you would like – for use in your book, newspaper, magazine, ezine, newsletter, website, or whatever!! This includes the thousands of articles and blog posts he’s previously written. Contact him via this website or his blog for details.

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Local Search Engine Ranking » Article Content

Google Friendly Business Descriptions

This post isn’t specifically about Maryland Search Engine Optimization

Business Descriptions

Inbound links are currency

Why Backlinks Are Important For Your Website’s Search Engine Ranking

You’ve got to rank first before you sell anything

Content is king.

Googlebot – Wikipedia, the free encyclopedia

Ten Ways to Become a Better Writer