Google Friendly Business Descriptions
This post isn’t specifically about Maryland Search Engine Optimization
If there is any constant in my dealings with Maryland Small Business owners when they hire me to get their company website to rank higher in Google it’s that they don’t get the concept of sales copy:
They *think* they know what they want the website to say… they *think* they should make thier website look like the print ads they run.
The web is a different animal, you do NOT write your copy for humans! Not until AFTER you get the site to Rank In Google: What good does a pretty website do your company if it’s buried on the twefth page of Google results?
How often do YOU click next, next, next to find what YOUR searching for?
If you’re not on the first page of search engine results, the prospective client/ customer is going to think this: “if Google didn’t think enough of your company to list you in the top ten, why should they think enough of you?”
Business Descriptions
When writing a winning business description, there are a few main points to keep in mind:
- Your company’s name should appear 3 – 4 times within the description. This helps optimise your listing for search engines and increases the chances that potential customers will find your business.
- It should also refer specifically to your business’ key product or service offerings.
- The description must also be informative enough that people are attracted deeper into your company’s listing, mentioning things like how long your business has been in operation.
- The length of your business’ description should be between 50 and 200 words.
Example: Joe’s Plumbing Tools
Joe’s Plumbing Tools has been a recognized name in the Chicago plumbing industry for over 20 years. Joe’s Plumbing Tools carry a range of plumbing tools to suit every plumbing task great or small. The Joe’s Plumbing Tools range includes industry renowned plumbing tools from leading manufacturers including Pump ‘n’ Save and Drillz. Joe’s Plumbing Tools supply a range of pumps, fittings, hydraulic wrenches and pipes to suit every budget.
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{ 3 comments… read them below or add one }
First, very clever use of the geo tags to appear in your webpage! I would also recommend that people do a full set of keyword research before writing their copy, since most web surfers will be searching for things like “local Baltimore plumbing supplies” instead of a business name like “Joe’s Plumbing Tools.” Do you disagree?
A good starting point for those that dont know what keywords to target is to use the Google Keyword Tool. The key for easy optimization is finding keywords that get good traffic and dont have much competition.
Cheers,
Fran
Thank’s for the post . This is very good post for the beginer’s.A good starting point for those that dont know what keywords to target is to use the Google Keyword Tool. The key for easy optimization is finding keywords that get good traffic and dont have much competition.